With the increasing focus on social media & digital marketing, it is imperative that hoteliers take a strategic approach to Channel Management. This cannot be achieved solely by selling on more online channels, but understanding the importance of marrying revenue management with sales & marketing function to ensure a more synchronized marketing program. Significant changes are taking place in channel management and it’s important to be aware of what’s at stake and the opportunities being presented. Current Scenarios: Need for synchronized Sales, Marketing and Revenue management function Price-points – competitive value offering: market intelligence and value vs price Extranets, third-party booking websites and OTAs – expanding exponentially Digital marketing & Social Media campaigns – need for a quick grasp Mobile marketing campaigns – new applications and how to exploit opportunities Robust and secure technologies: choosing the right application from the start Leading the way in channel management & new age marketing