The Tides are Changing...
Join Your Peers at PTLA's 2011 Sales & Marketing Conference

This one-day conference will provide you with the tools and information to help your sales and marketing efforts ride the waves rather than get pulled under.

Here are some highlights...

Making the Most of TripAdvisor And the Changing Online Travel Market
Brian Payea, Tripadvisor
Consumers are increasingly turning to online resources for every step of the travel planning process. In this strategic and tactical workshop, We will review what travel professionals can expect in the changing online travel market--including shifts in traveler interests and behaviors, and the growing impact of mobile and social media channels. Payea will review essential online marketing strategies and tools to help businesses reach TripAdvisor’s 50 million unique monthly visitors. Attendees will learn anticipated trends ahead, as well as practical advice to maintain a positive online reputation, enhance their TripAdvisor presence, and continue to attract customers.

The Secret to Driving Sales Through Social Media. If you’re not going to dive in, you need to at least get your toes wet.
Kim Walsh-Phillips, InsideOut Creative [ Bio (pdf) ]
Last year, Facebook brought in 1.84 BILLION DOLLARS. Would you like a piece of that? In this seminar, we will review how to skyrocket your number of Facebook and Twitter followers and FourSquare checks-ins to DRIVE SALES. No more wasting time on “building awareness.” If it doesn’t drive sales, don’t waste your time doing it.

You will learn:

  • How to change the way you use social media sites, instantly increasing your page visits and followers.
  • How to target the RIGHT people worthy of your time, energy and marketing efforts. You want people who will SPEND MONEY WITH YOU.
  • The secrets of the pros- how they got their pages to work for them and how it can work for you.