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This InfoBlast Sponsored by...
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2009 Sales & Marketing Conference Offers Sessions to
Help Your Sales Efforts Gain the Competitive Edge
Bring home the prize by attending this one-day event, packed with information to assure your sales and marketing efforts finish first! This year's conference will be held at the Four Points by Sheraton Harrsiburg on Thursday, November 12, 2009.
General Sessions for this year's conference include:
Going Green! What Does That Mean For Me?
Sarah T. Galbraith, CMP, Meeting Well LLC
“Green” is a constant theme for all industries today and is predicted to be “the” trend for the next 10 years. Learn the compelling reasons behind this phenomenon and the guiding principles of sustainable strategies. Discover what industry leaders recommend, steps to green your operation right now, and resources for the future. Best of all, you’ll leave with an understanding of the silver lining of “green” - how it can improve relationships with your customers and bring success to the bottom line.
The Fine Art Of Negotiating
Robert L. Stearns, Powerful Potential
When it comes to booking meetings and conferences at hotels, every customer is a negotiator! This program is for seasoned Hospitality Sales and Marketing Executives and a few of the things you will learn include:
- Identifying your prospect’s “Dominant Buying Motive”
- Recognizing and counteracting the five predominant negotiating styles: Win/Win; Compromise; Win/Lose: Lose/Win and Lose/Leave
- How to achieve Win/Win Deals every time
Learn some innovative tools for yourself and some good ideas about negotiating to share with your sales people at this upbeat and exciting presentation
Closing Speaker
 Vai Sikahema, Former Philadelphia Eagles NFL Player, current sports director/anchor
Sports director/anchor Vai Sikahema can be seen weeknights on myphl17 News on NBC 10. Sikahema continues to serve as sports director/anchor for NBC 10 News at 4, 5, 6 and 11 p.m. He joined WCAU in April 1994 and is also the host of “Wednesday’s Child,” a segment sponsored by the National Adoption Center, Freddie Mac Foundation, and NBC 10 to promote the adoption of children.
Sikahema retired from the Philadelphia Eagles in 1994. He joined the team in 1992 after completing the ‘91 season with the Green Bay Packers. Ranked first among the NFL’s all-time career leaders in number of punt returns and second in punt return yardage, Sikahema is also a two-time All-Pro.
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This conference qualifies for 4 hours
of continuing education credits
for AH&LA’s professional certification!
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Sponsor a Student
This year we are offering an opportunity to sponsor a student to attend the Sales & Marketing Conference.
If you would like to be a sponsor (@$49 each), please contact a PTLA staff member at 717-232-8880.
We would like to thank the following businesses that have already sponsored a student this year:
The Conference Center at Shippensburg University
ServiceMaster by PRS
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