This one-day conference will provide you with the tools and information to help your sales and marketing efforts ride the waves rather than get pulled under.
Here are some highlights...
R.A.W (Relate And Win)
Relate to your clients and win more business.
Maryellen Ferring, [ Bio (pdf) ] UpSellTraining
During this interactive session, you’ll learn and use skills to negotiate a deal. We’ll discuss the various outcomes to understand the best results and why. You’ll walk away with an understanding of negotiation skills, how sales skills and negotiation skills work together to create the deal, the flexibility you have during negotiations, being creative in your offers and how to create long term relationships that result in long term business.
Building a Guerrilla Marketing (Battle) Plan
with a REAL ROI (Return on Intelligence)
Michael “Doc” Terry, Ph.D, CHA, CHE, [ Bio (pdf) ]
Hospitality Futureworks [ Bio (pdf) ]
The difference between Marketing (knowledge collection) and Sales (knowledge application) is significant. It starts with a Marketing Plan based on the latest industry and consumer research, and needs to demonstrate credibility for your bottom-up marketing plan… the important issue is the return on the investment of each line-item.
The seminar demonstrates how to intensify your M-plan by making smart marketing decisions based on today and tomorrow trends, The session is designed to educate attendees (who have a basic understanding of a Marketing Plan) to intensify the collection of adequate competitive and internal and market information: and to learn what GMs, CEOs, COO’s and Owners are thinking – ROI !
