Pennsylvania Travel Council
Address
AHMA

The 2011 Sales & Marketing Conference was held on Thursday, November 10, 2011 at the Radisson Hotel Harrisburg.

Below is a list of sessions presented with links to handouts and other presentation materials.

R.A.W (Relate And Win)
Relate to your clients and win more business.
Maryellen Ferring, UpSellTraining

Download PowerPoint Presentation (583 KB)


Making the Most of TripAdvisor And the
Changing Online Travel Market

Brian Payea, Tripadvisor

Download PowerPoint Presentation (19.9 MB)


Building a Guerrilla Marketing (Battle) Plan
with a REAL ROI (Return on Intelligence)
.
Michael “Doc” Terry, Ph.D, CHA, CHE, Hospitality Futureworks

Download PowerPoint Presentation (28 MB)


The Secret to Driving Sales Through Social Media
If you’re not going to dive in, you need to at least get your toes wet
Kim Walsh-Phillips, InsideOut Creative

Download handout (561 KB)


The Rough Seas of The Travel Industry
Where we’ve been, where we’re going, and what does it mean?
David W. Sheatsley, U.S. Travel Association

Download PowerPoint Presentation (10.5 MB)