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The 2011 Sales & Marketing Conference was held on Thursday, November 10, 2011 at the Radisson Hotel Harrisburg.
Below is a list of sessions presented with links to handouts and other presentation materials.
R.A.W (Relate And Win)
Relate to your clients and win more business.
Maryellen Ferring, UpSellTraining
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Making the Most of TripAdvisor And the
Changing Online Travel Market
Brian Payea, Tripadvisor
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Building a Guerrilla Marketing (Battle) Plan
with a REAL ROI (Return on Intelligence).
Michael Doc Terry, Ph.D, CHA, CHE, Hospitality Futureworks
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The Secret to Driving Sales Through Social Media
If youre not going to dive in, you need to at least get your toes wet
Kim Walsh-Phillips, InsideOut Creative
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The Rough Seas of The Travel Industry
Where weve been, where were going, and what does it mean?
David W. Sheatsley, U.S. Travel Association
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